Carl’s Golfland created The Launch Pad as a dedicated custom club fitting destination designed to give golfers a highly personalized, technology-driven experience. The 3,000-square-foot facility features four private indoor-to-outdoor hitting bays, allowing players to experience true ball flight while receiving precise equipment recommendations in a comfortable, professional setting.

Shaw/PPC Design partnered with Carl’s Golfland to help establish the custom graphics and experiential design language for The Launch Pad. Our team developed and produced environmental graphics, dimensional brand elements, architectural signage, and visual merchandising features that give the facility a distinctive, performance-focused identity. The graphics and branded design elements were carefully integrated throughout the space to reinforce the premium fitting experience while helping customers navigate and engage with the different equipment brands and product categories.

In addition to the environmental graphics, Shaw/PPC applied our metal engineering and fabrication expertise to design and manufacture the facility’s custom club and equipment displays. These purpose-built fixtures were engineered to organize and showcase a wide range of clubs while maintaining a clean, open, and visually consistent presentation. Each display was designed around the specific demands of the equipment, the customer experience, and the architectural conditions of the space.

Our vertically integrated capabilities allowed us to manage the development of these elements from concept refinement and engineering through graphic production, metal fabrication, finishing, and final installation. By coordinating the visual and structural components as one cohesive program, we created solutions that are both highly functional and visually integrated with The Launch Pad’s overall design.

The completed facility combines advanced fitting technology, personalized expertise, custom environmental graphics, and precision-fabricated displays to create an immersive destination for golfers. The Launch Pad demonstrates Shaw/PPC Design’s ability to translate a client’s vision into a complete branded environment—bringing together experiential design, graphic production, engineering, and custom fabrication to elevate both the customer experience and the physical space.