Michigan Store Growth & Brand Experience Program
For more than a decade, Shaw PPC Design partnered with Better Health Markets to support the company’s expansion throughout Michigan by designing, engineering, manufacturing, and installing branded interior environments that transformed traditional health food stores into engaging retail destinations. As Better Health expanded into larger-format markets featuring organic grocery, prepared foods, cafés, produce, frozen foods, vitamins, wellness products, and specialty departments, each location required an environment that reflected the company’s mission of making healthier living approachable, educational, and enjoyable.
Rather than relying on standard grocery décor, the program focused on creating memorable experiences through custom graphics, dimensional signage, branded department identities, wayfinding, and architectural feature elements that unified every store while allowing flexibility for individual layouts.
Client
Better Health Markets
Project Scope
Across multiple Michigan locations, Shaw PPC Design provided comprehensive turnkey services including:
Design Objectives
The Better Health program was built around several core goals:
The interior environments combined natural materials, warm color palettes, oversized typography, dimensional lettering, and lifestyle imagery to create a welcoming atmosphere that encouraged exploration throughout the store.
Signature design elements included:
All graphics and signage were engineered for long-term retail durability while maintaining a refined, high-end appearance. Shaw PPC Design manufactured and installed:
Installation teams coordinated closely with store operations to minimize disruption and keep renovation schedules on track.
better health markets
The Better Health program helped establish a consistent visual identity across multiple Michigan markets while supporting the company’s continued growth into larger, experience-driven retail environments. The updated interiors created stronger department recognition, improved customer navigation, and reinforced Better Health’s position as one of Michigan’s leading independent natural and organic grocery retailers. The scalable branding system also allowed new locations and remodels to maintain a cohesive customer experience while adapting to each building’s unique footprint.