As the title sponsor of the Food City 500 at Bristol Motor Speedway, Food City wanted its hospitality suite to provide guests with an experience that reflected the excitement of race weekend while presenting the company’s brand in a polished and memorable way. Building on our long-standing partnership with Food City, Shaw/PPC Design was selected to redesign and remodel the suite into a more contemporary, comfortable and cohesive hospitality environment.

Our team developed a comprehensive interior refresh that included updated lighting, new paint finishes, custom environmental graphics, furniture selections and redesigned finishes for the suite’s bar area. Each element was carefully coordinated to strengthen Food City’s brand presence while improving the overall atmosphere and guest experience. Bold graphics and refreshed colors brought new energy to the space, while upgraded furnishings and finishes created a more welcoming setting for entertaining customers, business partners and invited guests.

By combining creative design, branded graphics and interior finish coordination, Shaw/PPC Design transformed the hospitality suite into an engaging extension of the Food City brand. The completed space provides Food City with a distinctive environment for hosting guests and celebrating its prominent sponsorship of the Food City 500—one of the signature events on the NASCAR Cup Series schedule at Bristol Motor Speedway.

Services Provided:
Interior Design · Environmental Graphics · Lighting and Finish Selection · Paint Coordination · Furniture Selection · Custom Bar Finishes · Project Management · Installation