Cabela’s partnered with Shaw PPC Design to help develop and execute a new retail prototype that transformed its outdoor brand into an immersive, experience-driven store environment. Working closely with the Cabela’s Store Planning team, our goal was to create a visually compelling and highly functional retail experience that helped customers navigate the store while reinforcing the company’s connection to hunting, fishing, camping and the outdoors.

Shaw PPC Design served as an integrated project partner, supporting the program from design development and engineering through manufacturing and installation. Our team translated the prototype concepts into production-ready environmental graphics, architectural signage, displays and fixtures that could be consistently executed across multiple store locations.

Custom wall murals and large-format lifestyle graphics brought the Cabela’s brand story into the physical environment, creating distinctive visual identities throughout the store. Framed perimeter graphics, dimensional department signage and coordinated wayfinding elements helped define key merchandise categories while making the large-format retail environment easier for customers to navigate.

Our in-house engineering and manufacturing teams developed the custom support structures, frames, hardware and fixture components required to integrate these elements into the store architecture. Utilizing our metal fabrication, CNC machining, printing and finishing capabilities, Shaw PPC produced durable solutions designed to withstand the demands of a high-traffic retail environment while maintaining the authentic, handcrafted character of the Cabela’s brand.